Aligned Impact
Catalina Piatt-Esguerra, PhD came to Max Burns UX in need of a new website and logo for her executive leadership coaching and consulting business, Aligned Impact.
Max created a brand identity and matching website design based on Catalina’s favorite color tones and inspired by her Colombian background and scholarly research.
With site copy and minimal design prompting, Max developed a company logo, color theme, font system, and complete website so clients can more easily find and work with Aligned Impact. The final result is responsive for mobile, tablet, and desktop screens and designed to work well with screen readers.