et al. Scholars
Max was excited for the opportunity to re-design the site and logo for an existing client who wanted a refresh after several years of growing their business. Max had previously created the website and logo for this academic editor and publication coach to advertise her services and showcase her scholarly background; but the information organization had become convoluted in the subsequent years, and the client had added more services. In the new site, Max improved upon the information organization by integrating dropdown menus, added new pages, and designed templated pages for services. They also migrated the existing blog and events pages to the new site.
The biggest change was the design, and Max bridged playful and professional by connecting logo imagery to the site through animation, showcasing close-up images from the client’s publications, and reclaiming the color red throughout as bold and creative instead of critical. They also imbued organic and natural shapes site-wide, including in the logo and matching navigation buttons.
Disclaimer: This client is Max’s partner!
